Why is digital marketing so important? Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether.
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Search Engine Optimisation
Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it's simply quality control for websites. Having said that, if there was ever an industry that was little understood by outsiders it's SEO.
Social Media Marketing
Social Media Marketing is the process of gaining website traffic or attention through social media sites.
Social media marketing activities usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.